Grove Collaborative Holdings, Inc., the world’s first plastic neutral retailer, leading sustainable consumer products company, Certified B Corporation, and Public Benefit Corporation, has officially published the results from its sixth annual Sustainability Report for 2024-2025.
Going by the available details, this particular report shares a comprehensive update on the company’s key commitments, progress, and partnerships across material issues relating to Grove’s business, including plastic, carbon, forest health, ingredient standards, as well as justice and equity.
Grove also took this opportunity to introduce the approval of its Science-Based Targets (SBTs) by the Science Based Targets initiative (SBTi).
In case you weren’t aware, SBTi happens to be a corporate climate action organization, which makes it possible for companies and financial institutions worldwide to play their part in combating the climate crisis through a collaboration between its founding partners i.e. CDP, the United Nations Global Compact, World Resources Institute and the World Wide Fund for Nature, and We Mean Business Coalition.
Anyway, talk about Grove’s own SBTs, they include reducing Scope 1 GHG emissions by 42% by 2030 from a 2023 base year, and continuing to source 100% renewable electricity annually through 2030. On top of that, the company also plans to ensure that 88.5% of suppliers, by emissions covering purchased goods and services, have science-based targets before 2029 rounds up to a close.
Not just that, Grove also aims to make sure that 21.5% of suppliers, by emissions covering upstream transportation and distribution, have science-based targets before the end of 2029.
“Setting science-based targets allows Grove to actively engage our broader supply chain, including key suppliers, in aligning our efforts with the scientific principles that guide us,” said Alexandra Bede, Sustainability Director at Grove Collaborative. “This framework holds us accountable to the highest standards.”
Headlining the company’s wider sustainability effort has been its Beyond Plastic initiative, which brings forth a strategy to solve the plastic crisis for consumer products, and therefore, reduce single-use plastics in its product assortment. In fact, Grove has been plastic-neutral since 2020, recovering the same amount of ocean- and nature-bound plastic from the environment for every ounce of plastic that is sold online and in retail stores.
To build upon this, in July 2024, the company also announced a new goal to avoid 15 million total pounds of single-use plastic waste from entering the environment between 2020 and 2030. This the company does by offering products with little to no single-use plastic.
Taking a deeper view of the company’s impact when it comes to mitigating plastic, we begin from the fact that it collected 2.0 million pounds of plastic (down from 2.4 million pounds in 2023) during 2024, achieving the same through partnership with plastic recovery platform rePurpose Global. The figure would bring Grove’s total plastic recovered to over 17.2 million pounds since 2020.
Next up, it successfully reached the lowest total ratio of pounds of plastic sold per $100 of revenue for all sales across Grove.co and retail partners, reaching an average 1.05 pounds of plastic per $100 of revenue in 2024.
Grove also expanded its digital badging across its website, including “100% Plastic Free,” “Reduced Plastic Waste,” and “No Single Use Plastic,” to make it easier than ever for customers to shop sustainably and make more informed purchasing decisions based on the amount of plastic in each product.
Grove also increased the percentage of owned brand assortment that meets its Beyond Plastic™ standard of “100% Plastic Free,” “Reduced Plastic Waste” and “No Single Use Plastic” products.
Moving forward, the company will be expanding its standards for product vetting and curation to provide even more transparency and information, helping customers make healthier decisions for themselves, their families, and the planet.
“Approval of our Science-Based Targets by the Science Based Targets initiative reinforces our belief that climate action must be part of a larger movement toward systemic change in our industry,” said Jeff Yurcisin, CEO of Grove Collaborative. “At Grove, our mission has always been to transform the consumer products industry into a force for good. As we expand our focus beyond environmental sustainability to also include human health, we recognize the urgent need for systemic change.”
